Six Months of Progress: Shaping a Brighter Future for Uganda’s National Lottery

BUILDING A STRONGER FUTURE FOR THE UGANDA NATIONAL LOTTERY: REFLECTIONS ON SIX MONTHS OF GROWTH AND OPPORTUNITY

As the Uganda National Lottery marks its seven-month milestone, ITHUBA Uganda and the National Lotteries and Gaming Regulatory Board (NLGRB) reflect on a period of progress, learning, and collaboration. While the journey has come with its challenges, it has also laid the groundwork for an exciting future as the lottery continues to expand its reach and engagement across Uganda.

Launching a National Lottery is a significant undertaking, and the past six months have presented both opportunities and hurdles. Building awareness, encouraging participation, and gaining trust in a new market required innovative strategies and close collaboration between ITHUBA and the NLGRB.

Eric Mabuza, General Manager of ITHUBA Uganda, remarked, “The first six months have been a valuable learning experience. Together with the NLGRB, we’ve tackled early challenges head-on, setting the stage for steady progress and future success. While we still have much to achieve, our commitment to growing the lottery responsibly and inclusively remains unwavering.”

The Uganda National Lottery began its journey with five thrilling games namely LOTTO, POWERBALL, DAILY LOTTO, SPORTSTAKE 10, and SPIN 4 CASH — designed to offer participants diverse and exciting ways to play and win. These games established a strong foundation for the lottery’s operations.

Recently, ITHUBA expanded its portfolio with the launch of five EAZiWIN E INSTANT games, bringing quick and rewarding game play to participants and broadening the National lottery’s appeal. These online games are accessible and engaging, catering to the evolving preferences of players.

In addition to expanding its game portfolio, ITHUBA has also prioritised making the National Lottery more accessible. Ticket purchases have been streamlined through digital platforms, enabling participants to buy tickets via their mobile devices, a development that underscores the lottery’s commitment to convenience and market needs.

While it is still early days, the Uganda National Lottery is focused on continuing to grow responsibly. Plans for the next phase include expanding access and introducing new games and initiatives that will bring the National Lottery closer to participants across Uganda.

The introduction of new Innovative games tailored to participant preferences are on the horizon, offering fresh ways to engage and win.  A partnership with Inters witch will soon enable ticket purchases making it easier for participants without internet access to play. Plus, by expanding into Trade Lance, ITHUBA aims to increase the lottery’s presence nationwide and empower local businesses to serve as key distribution points via USSD.

The National Lottery will roll out ticket sales at selected Vivo Energy forecourts, providing participants with even greater convenience during their daily routines.

Denis, CEO of the NLGRB, added, “The collaboration between ITHUBA and the NLGRB has been instrumental in navigating the early phases of the Uganda National Lottery. While there is still much work to be done, we are optimistic about the future and committed to growing the lottery in a way that benefits participants and contributes to the country’s development.”

While the Uganda National Lottery is still in its early stages of generating revenue, the commitment to supporting good causes remains a central pillar of its mission. Future contributions will be directed toward initiatives that create meaningful community impact, with updates to follow as the National Lottery continues to grow and stabilize.

Eric Mabuza concluded, “We are just beginning to scratch the surface of what the Uganda National Lottery can achieve. With the support of our participants and stakeholders, we look forward to building a brighter future, one ticket at a time.”

ITHUBA Uganda is the official operator of the Uganda National Lottery, working under the regulation of the National Lotteries and Gaming Regulatory Board (NLGRB). Both ITHUBA Uganda and the NLGRB are committed to fostering a fair, transparent, and responsible gaming environment, while laying the groundwork for sustainable growth and meaningful impact.

Participants must be 18 years or older. Play responsibly. The Uganda National Lottery is operated by ITHUBA Uganda and regulated by the National Lotteries and Gaming Regulatory Board.

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About ITHUBA UGANDA

ITHUBA Uganda is the newly appointed official operator of Uganda’s first National Lottery, authorised and regulated by the National Lotteries and Gaming Regulatory Board (NLGRB). With a licence that spans a decade, our mission is to operate and transform the National Lottery into prosperity for Ugandans.

Finance Minister Matia Kasaija awarded the National Lottery operating license to ITHUBA UGANDA LIMITED for a tenure of 10 years.

The National Lottery offers numerous benefits, including the generation of funds for public projects, the creation of job opportunities, and direct contributions to the economic and social sectors. At the heart of our operations is the commitment to responsible play. ITHUBA Uganda is devoted to fostering a safe and responsible gaming environment, implementing measures to prevent problem gaming and ensure the welfare of our participants.

ITHUBA Uganda is determined to set the standards of ethical and efficient conduct in National Lottery operations. We strive to be the gold standard for lottery operations in Uganda and to serve as a model of excellence on a global scale.

For media inquiries, please contact:

STEPHEN MUNEZA

Public Relations Officer

Tel: +256 772 544 870

Email: StephenM@ithubauganda.co.ug