Press Release- BLACK PIRATES

Press Release

FOR IMMEDIATE RELEASE

BLACK Partners with Stanbic Black Pirates to Redefine Fan Experiences and Community Impact

Kampala, Uganda — 23rd January 2025 — BLACK (blacklyf.com), Uganda’s first Direct-to-Consumer (D2C) audio and wearable brand, proudly announces its partnership with the Stanbic Black Pirates Rugby Club.

This collaboration merges BLACK’s innovative electronics with the Pirates’ vibrant sporting culture to deliver unmatched fan experiences and community initiatives.

Key Highlights

• Fan Engagement: Interactive product showcases, exciting giveaways, and game-day challenges at Kings Park Arena.
• Digital Campaigns: Co-branded online contests with BLACK products as prizes.
• Honoring Excellence: Sponsorship of the “Player of the Month” awards and exclusive discounts for fans and players.
• Community Impact: Programs promoting sports participation and local development.

A Shared Vision

“This partnership unites technology and sports, offering innovative experiences while supporting rugby’s growth in Uganda,” said Mourice Aliganyira, BLACK.

“Collaborating with BLACK enhances our impact on fans, players, and the community while advancing the Pirates’ legacy,” added Daniel Abaasa, Pirates.

Join the Experience

Fans can enjoy exclusive discounts, activations, and rewards throughout the season. Follow BLACK and Stanbic Black Pirates on social media or visit www.blacklyf.com for updates.

About BLACK Lifestyle:
BLACK is Uganda’s first D2C lifestyle electronics brand, empowering bold and vibrant living through quality, durability, and accessibility.

About Stanbic Black Pirates:
The Stanbic Black Pirates RFC is a premier Ugandan rugby club, celebrated for dynamic play and community engagement, forming a cornerstone of Uganda’s sports culture.

Together, BLACK and the Pirates are redefining sports and lifestyle in Uganda—bold, inspiring, and unapologetically BLACK.