'Fire and Fury' publisher is rushing to print more books

  • Posted on: 8 January 2018
  • By: Sanyu FM

Henry Holt is facing a backlog of orders from Amazon, Barnes & Noble and other booksellers.

The publishing house is rushing to print more books, a person with direct knowledge of the matter told CNNMoney.

A Henry Holt spokeswoman said sales figures are not yet available for "Fire and Fury."

But it has been No. 1 on Amazon's best sellers list since Wednesday, when the first excerpts from the book were published online.

The e-book edition is available anytime, of course -- it's the hardcover deliveries that are delayed. Amazon is warning customers of a "2 to 4 week" wait, although copies could ship sooner if the printing schedule allows it.

From coast to coast, bookstores have been reportedly selling out of the book, if they had any copies in the first place. For starters, the book originally wasn't even supposed to be on sale until Tuesday. After the book's stunning claims about President Trump's competency began to leak out, Trump tried to stop publication with a cease-and-desist letter.

Henry Holt then moved up the release date by four days. While stores were allowed to begin selling the book Friday, some didn't receive shipments in time. Some stores have resorted to setting up wait lists for antsy customers who would prefer the print edition instead of an e-book.

In newsrooms, too, "Fire and Fury" is a hot commodity. Some journalists have been sharing copies with each other. There also appears to be an emerging piracy problem. Social media commenters say they have seen illegal digital copies of the book making the rounds. Book publishing is very much an art, not a science, and companies make educated guesses about how much demand there will be for every new release. Some observers are now second-guessing Henry Holt's decisions.

They surmise that the publisher underestimated just how much interest there would be. On Sunday, the Barnes & Noble website promoted the book as "the political expose everyone is talking about." But it listed a two-week delay in hardcover deliveries.

Perhaps no one could have expected the White House to provide so much fuel for Wolff's "Fire and Fury" promotional tour. Press Secretary Sarah Sanders' criticisms of the book, Trump's tweets about it and the cease-and-desist letter all stirred even more interest in the book.

Sanders said Thursday that Americans "probably could care less about a book full of lying."

That claim is contradicted by all the sold-out signs at bookstores. And Wolff is just beginning his TV tour to promote the book, meaning there are many days of headlines still to come. CNN